1.SEO (Search Engine Optimization)
2. Google Ads
3. Facebook Ads
4. Social Media Marketing
5. Email Marketing
6. Google Analytics
7. Content Marketing
1. SEO (Search Engine Optimization)
Search engine optimization (SEO) is the process of growing the quality and quantity of website Traffice by increasing the visibility of a website or a webpage to users of a web search Engine SEO refers to the improvement of unpaid results known as “natural” or “organic” results and excludes direct traffic and the purchase of paid placement. SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet.
The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query. some plugins help your site to be SEO Optimise Like Yoastseo, Rank Math, All in one SEO, etc.
2. Google Ads:
Google ads or Google Adwords is an online advertising platform developed by Google. Google now processes over 40,000search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. It offers services under a Pay-per-click (PPC) pricing model. Although an advanced bidding strategy can be used to automatically reach a predefined cost-per-acquisition (CPA). Google offers paid advertisements that appear in search results on google.com with the use of Google AdWords or advertisements that appear on other websites through the Display Network and Google’s AdSense program. Google is used for Inbound Customer who actually want to Buy or in search of it. U can search keywords in Google Keyword Planner, uber suggest, SEMrush, Ahrefs, etc for which people are searching in google search. Google will show to them your ads
3. Facebook Ads:
It is like Google ads It is an Outbound Advertisement platform were u in search of customers online. 2.45 billion monthly active users use Facebook. It also has 1.62 billion users that are visiting the social networking site on a daily basis as per JAN 2020.
Facebook advertising helps businesses and brands connect with the ideal target audience(s) who are most likely interested in their content and will engage with their products and services, leading to a sale. So Facebook is an excellent platform to find your customer as per your Niche or business you are in.
You can also Retarget your people who have visited your website or Facebook page and not purchase anything by showing some lucrative Discounts and offers. You create your own Audiences as per customer Avatar.
4. Social Media Marketing:
Facebook Ads and Google Ads is a part of Social media Marketing. Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.
This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc There is also a range of social media management tools that help businesses to get the most out of the social media platforms listed above.
SMM is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.
Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising. You can Become a social media manager in any of the companies. Learn Digital Marketing.
Here are some questions to ask when defining your social media marketing goals:
- What are you hoping to achieve through social media marketing?
- Who is your target audience?
- Where would your target audience hang out and how would they use social media?
- What message do you want to send to your audience with social media marketing?
5. Email Marketing:
Through Email Marketing, u can promote products or services. But a better email marketing definition is the use of email to develop relationships with potential customers or clients.
Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, and more. It is essentially direct mail done electronically instead of through the postal service. Email marketing allows you to target particular groups of customers or even specific individuals.
6. Google Analytics:
IT is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
Here are just a few of the many questions about your website that you can answer using Google Analytics.
- How many people visit my website?
- Where do my visitors live?
- Do I need a mobile-friendly website?
- What websites send traffic to my website?
- What marketing tactics drive the most traffic to my website?
- Which pages on my website are the most popular?
- How many visitors have I converted into leads or customers?
- Where did my converting visitors come from and go on my website?
- How can I improve my website’s speed?
- What blog content do my visitors like the most?
There are many more Questions Google Analytics can answer, but these are the ones that are most important for most website owners. you have to open and Google analytics accounts to track your website. You Can become Google Analytics Freelancer
7. Content Marketing:
Content writing is the process of planning, writing, and editing web content, typically for digital marketing purposes.
It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit. writing content isn’t just important for blog posts.
In fact, content writing is important for all types of different content formats, including:
- Video scripts
- Email newsletters
- Keynote speeches
- Social media posts
- Podcast titles
- White papers
- Web page copy
- Landing pages
- YouTube video descriptions.
By learning content writing u can optimize your website, post, or blog with the help of SEO.
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Stay tuned for my future post also….